Published in The Irish World newspaper 19/01/13
The stroke
of midnight in Dublin
on December 31st not only heralded the start of a new year but also
the beginning of the government backed initiative “The Gathering 2013.”
Nearly a
month in and The Gathering is still somewhat clouded in confusion for many of
the diaspora in London.
Irish
tourism organization (ITIC) say 6.5 million visitors visited Ireland last year but Ireland’s
tourism market of England, Scotland
and Wales were down 4 per cent.
The Gathering is a
Government-backed, year-long festival in which members of the Irish diaspora
and anyone with an interest in Ireland
are encouraged to visit the country during 2013.
As well as holding
new events the Gathering will sponsor hundreds of pre-existing festivals and
events throughout the year. Already more than 2,500 “gatherings” have been pledged on the events website.
The initial core
budget from the government was €5 million but they now hope to attract an extra
325,000 visitors and generate €200 million in tourism revenue.
People
living in Britain are key to
Ireland’s hope of any
economic improvement this year as Britain
remains Ireland’s
prime source for tourism.
However
many Irish citizens living in London
who had travelled home for Christmas are unsure as to what it is all about.
The Irish
World asked some of London’s
Irish community how they felt and the results seems to suggest that promotion
for the Gathering is leaving a bit to be desired.
David Hanly,27, From Athlone living in West
London- “I
only heard about the Gathering when I was home for Christmas and even then I
didn't hear much, there should be more done to advertise it outside of Ireland.
Paddy's day would be a prime opportunity.”
Fiona Hedderman ,25, Dublin
- "A lot of the stuff that’s on seems like rubbish you wouldn't go to if
you lived here so expecting people to come from other countries is
mental.";)
Marcus
Culloty, 29, From Cork Living in West London,:
“I think for the Irish we don't really need an excuse to go
home. We go home as often as we can. I obviously know that it's a year long
'come home' campaign but I couldn't tell you one event that's happening.
“I don't know who they are targeting exactly. Surely
the richest new untapped market is the second and third generation Irish. So TV
ads should be running in the UK
showing those people where their grandparents and great grandparents enjoyed
their childhood with a slogan about 'The Gathering. There's never been a better
time to discover your Irish roots'.
Brian Meggs,
26, From Dublin living in North
London:” I literally only heard about
"the Gathering" from my Mum at Christmas, and when she told me about
it, I thought she was trying to get me to join a cult. I love going home every
time I do, and I will of course be going home during 2013. But I always want to
come back to London - this is my new life now and no cheesy anti-brain drain
campaign that seems to be only broadcast back home is going to make me change
my mind.”
From the outset The Gathering was met with scepticism,
with even well-known figures such as Gabriel Byrne slamming the year-long event
by claiming it was a “scam.”
However criticism such as this has been strongly defended
by Damon Blake of The Gathering, who said, ”It’s a tourism
initiative to have those who are or love the Irish return here in 2013, an
initiative that is not being dictated by a governing body, merely enabled and
supported by it. Like any group exercise, the outcome and results of it will be
determined by the desire and input of the people involved.”
Speaking to
assistant manager of the Irish Cultural centre in Hammersmith, Kelly O’Conner, it
appeared that many who visit the centre are excited and eager to get involved
in the event.
“It is being
discussed somewhat. I think every Irish person is aware of it. Whether they
understand the full workings of it I wouldn’t like to comment on that but they
are certainly aware of it which is the first step.”
“They
understand it to varying degrees. We have a huge diversity of people who are
very interested and people are definitely trying to find out more about it.”
When asked
about their promotion of the initiative Ms. O’Conner said “We have bunting up with the gathering details as well as flyers
and leaflets. We certainly try to do our best here to make it as clear as
possible but it has been a bit of challenge to communicate the clarity of it for
people to understand.”
“We
have a lot of people here who are recent graduates who have just moved to London and are really excited that they can bring their
new friends back to Ireland
for a gathering- they get that it’s a good opportunity.”
“We
also get our fair share of people who will say that is just a waste of money
but I think with a bit more open mindedness people are a bit more positive
about it.”
For
those who do understand the concept of The Gathering it does seem that they are
feeling positive about what it means for them and their native country.
Lorna,25, From Clare living in South London: “Despite the negative
publicity the Gathering has been getting, I think it is a great excuse to meet
up with friends and family and there seems to be some good events planned. They
have done something similar in Scotland
for the past few years and it has been really successful.”
Tess McGuane,
26, from Clare living in North London:
“I have heard a bit too much about it , the family are planning a Gathering of
a life time with even a few same family weddings if all goes to plan :).We
heard about it late last year. It seems such an American idea but we are really
looking forward to it. It does seem that the family members outside of Ireland are a
little more excited then the ones at home but that is natural.”
The Gathering has
the potential to provide Ireland
with that much needed boost it has been calling out for these past few years
but if promotion of the festival itself does not improve and reach those it is
most targeted towards then the event will unfortunately fall victim to the
sceptic’s predictions.